ToneZone Gymnasium branding
An independent European health club group headed up by founder Tony Cowens. The brand focus is on building a unique gym culture where classes are key and where each gym offers a nutritional arm and cafe juice bar creating a socially inviting health environment aimed at young professionals.
Brand Identity - Solution
The TZ graphic features a powerful interlinked two-colour shape. There is symmetry in the placement of the rhyming brand name which serves to underline its resonance. The dynamic angles echo the energetic aspect of the brand.