Profane branding

Brutally modern letterpress greeting cards, handmade in Watford.

Profane is an online retail site specialising in high-quality gifting. The range features cards, wall-art and T-shirts using traditional print techniques and sumptuous raw materials. The mood Is bold and irreverent, the language sometimes risqué and undercut with humour and aimed at those with a predisposition to swear.

Brand Identity - Solution
A powerful quote mark graphic with simple and modern typography conveys the notion of free speech. The black and white no-nonsense colour scheme was designed to allow the print material messaging to stand out and take centre stage with a contemporary bit

Testimonial
“Brandishing were great to work with, they totally understood the 'flavour' of my brand and developed an identity which works expertly well in print form, as an emboss and as an embroidered motif. They got the pitch just right (I had lots of criteria) and created a very modern looking logo that communicates directly with our audience.”

Geraldine - Profane Ltd

Brand Services supplied